Potential customers are often hungry for detailed information about how others have solved similar problems. Meanwhile, vendors and service providers are in the business of solving their clients’ problems and often have the type of detailed information that their clients crave. A thoughtful and detailed case study can provide them with information they consider valuable–while acting as a subtle sales and marketing tool.
But creating good case studies–or white papers if a more technical approach is warranted–is not simple. Make the piece too “salesy and the marketplace will discount them. Make it too simple and there’s little value; too complicated, and it won’t hold readers’ attention. Many of our clients have found that white papers and case studies are particularly difficult to produce internally. The in-depth research necessary is often not comfortable for either vendor or client when undertaken directly. Plus, case studies are time consuming and don’t often reach the top of anyone’s to-do list. The result is that these powerful sales and marketing tools often don’t get done. The Blickstein Group offers turnkey case studies and white papers for law firms and legal service providers. For a single, flat fee, we will research, write and edit a complete white paper or case study. As a legal-industry veteran, there is a short learning curve. As a former long-time journalist, I know how to interview subjects and gain a complete understanding of the matter and the solution. And as a marketing professional, I can spin that story enough to ensure that the piece achieves the objectives of the service provider.
Among others, we have turnkeyed papers on the following:
Using technology to foster collaboration between in-house and outside counsel
Law department information systems
Legal spend management
You can count on the Blickstein Group to provide a professional case study or white paper to provide value to your clients while getting your message across. For more information, or to see samples, call 847-256-5298 or email brad@blicksteingroup.com.
